Crisis Management

Every organization is vulnerable to crises. The days of playing ostrich are gone. If you don’t prepare, you will incur more damage. A crisis can strike at anytime and take many forms. Overcoming a crisis will test your organization to the full. Your corporate reputation may be in excellent health, but it will come to nothing if the crisis is not effectively managed.

Large or small, even the best managed businesses may be hit by an unexpected crisis. These can be recalls of dangerous or contaminated products, a civil product liability law suit, or some other unforeseen disaster that may hurt sales, the bottom line, and reflect badly on a company’s image.

A crisis can occur as a result of an unpredictable event or as an unforeseeable consequence of some event that had been considered a potential risk. In either case, crises almost invariably require that decisions be made quickly to limit damage to the organization.

The field of crisis management is generally considered to have originated with Johnson & Johnson’s handling of a situation in 1982, when cyanide-laced Tylenol killed seven people in the Chicago area. The company immediately recalled all Tylenol capsules in the country and offered free product in tamper-proof packaging. As a result of the company’s swift and effective response, the effect to shareholders was minimized and the brand recovered and flourished.

Crisis management is the application of strategies designed to help an organization deal with a sudden and significant negative event. When the unexpected does happen, it is important to be prepared. Explore the causal factors that lead to a crisis and gain the skills you need to respond quickly and effectively. Equip your facility and staff by developing a crisis plan, gathering an emergency response team, and preparing a crisis center. Improve your communication skills when faced with external parties, such as the media.

Crisis Management Training conducted by Rave Institutes helps you to address security vulnerabilities in your organization and handle the aftermath of a crisis. Improve your understanding of risk management and understand how to prepare a risk assessment of your organization by correctly assessing and quantifying threat.

How You Will Benefit:

  • Planning for crisis management, emergency planning, business continuity
  • Exploring your organisational readiness – are the steps and plans clearly defined and communicated to the all layers of the workforce
  • Establishing a strategic framework – Creating necessary documents, protocols of action and response plan charts as a proactive step towards managing potential crisis
  • Creating your crisis communication plan step by step
  • Mapping out any potential problems that could aggravate the crisis
  • Understanding the importance of contingency planning
  • Ensuring effective flow of communication within the organisation for managing crisis
  • Crisis Response Timeline – Importance of Integrated Crisis Response Plan
  • Chain of Command & “Crisis Leadership”
  • Seamlessly communicate through changes or crisis to a diverse audience – employees, customers, and shareholders.
  • Enhance the profile of corporate communications and your role within the organization
  • Setting periodic reviews of the operational process
  • Setting effective and momentary decision making skills
  • Reestablish trust with employees during and after difficult times while applying authentic communication style/language/tone
  • Building in knowledge loops for similar events

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