“Marketing management is the analysis, planning, implementation and control of programmes designed to bring about desired exchanges with target markets for the purpose of achieving organisational objectives. It relies heavily on designing the organisations offering in terms of the target markets needs and desires and using effective pricing, communication and distribution to inform, motivate and service the market.”
Our training helps with the chalking out of a definite programme, after careful analysis and forecasting of the market situations and the ultimate execution of these plans to achieve the objectives of the organisation.
Rave Institutes training on Marketing Management makes marketing theory actionable and innovation possible. This training helps you learn practical tools for uncovering and leveraging customer insights to create powerful marketing strategies. Infused with the right blend of qualitative and quantitative tools, this interactive program will prepare you to use customer insights to build strong marketing plans and gain a sustainable competitive advantage.
This Marketing Management training will help you:
- Learn frameworks for analyzing customer preferences and enhancing customer intimacy
- Gain in-depth knowledge of competitive dynamics
- Integrate your digital, brand, and business strategies
- Develop an action plan to implement change in your organization.